MyDirt is rooted in the belief that small business ownership is at the heart of the American dream. Nearly half of all Americans work for small, local businesses—and in Tennessee, more than half of private-sector jobs come from the smallest of firms. After more than 30 years of owning and operating businesses, I’ve experienced firsthand both the triumphs and the trials: the battles hard-won, the importance of great teams, and the ever-present need to adapt and persevere.

Success in small business rarely comes easy. It’s the result of dedication, creative problem-solving, and—sometimes—a little luck. Setbacks, on the other hand, often follow when circumstances outpace systems and processes, or when owners are left to face challenges in isolation. Unlike larger organizations, small business owners have little room for error, and the stakes are personal.

That’s why MyDirt exists: to give business owners, founders, and entrepreneurs a real community—a team you can count on for business support. Many of our business heroes are subject matter experts, but sustainable growth requires more than industry expertise. It takes access to collaboration, development resources, shared opportunity, personal growth, adaptability, and a never-ending pursuit of operational excellence.

MyDirt is dedicated to cultivating those opportunities, fostering meaningful connections, and supporting the small businesses that shape our neighborhoods and local economies. Our mission is to help you grow—turning ideas into impact and ensuring that the pursuit of opportunity remains open to all, no matter your background.

Having traveled the world, I can say with certainty: the spirit of building something from nothing, and the belief in life, liberty, and the pursuit of happiness, is a uniquely American ethos. MyDirt is here to help you pursue it—in the soil we all call home..